Light Up The Sky

I was hypothetically commissioned by Melbourne City Council for an exciting rebrand of their 2021 Lunar New Year festival, hoping to raise the city’s morale to make up for quarantine. In lieu of this, they have called for a bold and uplifting type lockup, to be used as a headline across their festival collateral. They wish to depart from traditional and stereotypical portrayals of Lunar New Year, and rather focus on the uplifting community aspect of the event whilst celebrating their multicultural community.

Process

For the type lockup, I sought to create a contemporary and stylistic rendition of a lantern- with the text cut into it. I figured this would make the design sufficiently distinct from more traditional depictions of Lunar New Year. Furthermore, such a direction kind of funnelled me towards a sleeker, more minimalist design. The details on the back of the flyer followed suit, as seen in the even simpler lanterns.