UNSW Philosophy Society

I, alongside some good mates started a philosophy society at UNSW late 2021. Together, we determined the brand direction and brainstormed ideas for our logo; settling on a column through a mobius disk- making the shape of the greek letter phi. This was done to represent the uncertainty and rigor of philosophy converging into visual pun.

Process

We decided to pursue a more sophisticated and elegant brand direction utilising bold serifs and a fine control over negative space reminisicent of Louis Vuitton and other luxury brands.